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    Objectives

    Generate awareness

    Build brand

    Educate prospects

    Generate leads

    Identify prospects

    Customer acquisition

    Sales

     

    Example Success Metrics

    Targeted impressions

    Qualified visits your website

    Depth of involvement

    Request for proposals

    Coupon downloads

    Newsletter registrations

    Email address opt-ins

    Sales conversions = $$$

    Lower cost per lead/sale