eTRADE Programme 2.0 is an enhancement of eTRADE Programme which was developed under the RMK-11. The purpose is to accelerate export activities via sustained participation in cross-border eCommerce platforms. The programme will continue to assist new companies to onboard cross-border eCommerce platforms for export including existing companies that already engaged in eCommerce. The programme will continue to assist new companies to onboard cross-border eCommerce platform for export with incentive up to RM5,000 for any cross-border eCommerce platform(s), for one year subscription. At the same time, a new incentive with maximum amount up to RM20,000 per company will be provided to companies that are already doing eCommerce to undertake activities that can sustain their participation in the cross border eCommerce platform. The incentive is to be utilized within one (1) year.

Open to ROC / ROB / LLP / Co-operatives Registered with SKM

The SME is registered under the relevant laws of Malaysia

At Least 60% Malaysian Ownership

In Accordance to SMECorp SME Definition

Must be a MATRADE Member and have Undertaken Exporters Readiness Assessment Test (ERAT)

Must have Registered for MyExport

Open for Manufacturer / Trading Company only

Onboarding Scheme Digital Marketing & Training Scheme
RM5,000 RM20,000
  • Development of mini site, page or store
  • Photography services
  • Content creation (video, advertisement, social media content creation, etc)
  • Search Engine Optimisation (SEO)
  • Online Advertising Space Rental (Google Adwords, Fb Ads, etc)
  • Social Media Marketing (Facebook, Instagram, Twitter, etc)
  1. Minimum 6 (six) months in operation
  2. Have NOT received the eTRADE incentive before
  1. Minimum 1 (one) year in operation
  2. eCommerce ready – must been selling on cross-border eCommerce platform(s) for no less than 1 (one) year


Manufacturing & Trading 1. Companies Act 1965 (Certificate of Incorporation Form 9 / Form 13) OR Companies Act 2016 (Section 17 / Section 28)
2. Business Act 1956 (Certificate of Registration of Business Form D)
3. Certificate of Limited Liabilities Partnership Act 2012
4. Certificate of Co-operative Act 1993 from Suruhanjaya Koperasi Malaysia (SKM)
5. Companies Act 1965 (Annual Return of Company having a Share Capital for the latest year) OR Companies Act 2016 (Section 68) for the latest year (Full set)
6. Company’s Management Account for the latest year (Full Set)
7. Company’s Audited Financial Statement / Management Account for the latest year (Full set)
8. Latest EPF Statement (Form A is not applicable)
9. Product Brochure
10. Corporate Profile from SSM (to ensure company has updated their nature of business to include online business)
Additional Document for Trading & Cooperatives 11. Letter of Declaration by Supplier to certify that products are made in Malaysia (Format as per Annex 1 page 17 and to be printed on supplier’s letterhead)
All 12. Screenshot of products listed on crossborder eCommerce platform