Walking down the memory lane of Bean Search Expert Sdn Bhd (BeanSE), we saw the growth from its microscopic beginning to a prominent digital marketing agency.
Our team was founded in 1999. In order to stay ahead of the curve, we mastered a few areas of knowledge that gave us an marketing edge over competitors. This is where Search Engine Optimization (SEO) & Search Engine Marketing (SEM) comes in.
As you may already know, internet surfers use search engine like Google to search for related web pages. Upon gathered, search engine return a Search Engine Result Page (SERP), listing of related websites. As there are so many websites on SERP listings, online users cannot possibly go through every websites on the list. Theoretically, user tends to check on first few results served. Research has shown that if your web page appeared on first page of SERP, chances are the click-through rate (CTR) is much higher.
We therefore want our website to rank as high as possible and this is where SEO can assist. Whatever business you are in, improvement from time to time on a website is possible on at least 1 of these areas :
When we start with user experience, we start with page load speed. Search engines did emphasized the need of faster website with a smaller page load time. A faster website therefore gives user a better surfing experience on your website and reduction in both visitor loss and bounce rate. There are plenty of techniques for this purpose, check out one of custom load speed enhancement example on this very page, you can find a on demand Youtube video. The load speed enhancement feature saves visitor bandwidth with no video preload during page loading, therefore reduces initial page loading size. This gives us a faster load site and no unnecessary waste. Repeat visitor who does not want see the video does not waste bandwidth on this Youtube at all if he does not want to. The only drawback is the extra click to show the video on page. Indirectly this provides better user experience in terms of repeat visit (in fact SEO is user experience!), even though they might not realize it in the initial stage. Website owner has less worry under this scenario that a few Youtube video on page would drastically slow down a web page, sometimes even refrain from putting any video on its web pages.
On the other hand, content is King and a timely update of fresh content is often required. Even content maintenance like old or outdated content removal can make the overall content more relevant. Besides, latest SERP rich features can be implemented to attract more user to visit our site.
But no matter what we do, let us not straying from our SEO objective: SEO is NOT about attracting highest traffic but quality traffic. You will appreciate this fact more in the future.
This is the on demand Youtube technique mentioned above. It is always good to revisit the basic from time to time. Spend 5 mins to go through this concise Youtube video for better understanding on SEO. On the other hand, Wikipedia's definition and illustration on SEO [show Wikipedia's page] is very comprehensive. Well, if you are okay this far, read on!
But there is still a long way to go, as we strive to achieve not only SEO but SEO Awesomeness. Naturally, after sometime, BeanSE becomes a SEO consultant company and provides consultancy services to a variety of clients, with most of them desire to stand out from their own field online.
SEO technology, on the other hand, is ever evolving, so sensibly we try to focus on the main and dominant search engine in the market : Google Search Engine (GSE).
So, a business with website may seek advice from us : How can I improve SERP ranking? What are the things I can do with my website and have immediate impact on Google SERP ranking? Well, in a number of cases, especially when the ranking was stuck unable to move up any further and with the business no intention to change the content, we would say this: start with page load speed. A faster load website reaps immediate benefits : better user experience. Unknowingly the website improve in terms of decrease bounce rate and decrease in visitor loss. The website now become more relevant to the user, before your content become relevant to them. The on demand Youtube above is one of the trick to reduce initial loading weight, apart from saving unnecessary bandwidth usage (think in terms of when you are a repeat visitor). Page load speed is definitely one of the top GSE ranking factors. So besides giving the user a better experience, it will not go wasted as you stand to improve your overall ranking score.
A simple and sound SEO strategy would be to improve the page load speed first (you actually cleans up the website in many cases) before anything else, follow by igniting visibility of the web page as our main aim. Without page load speed as the foundation, many good work that you do may not produce intended impact and this scenario is very much true for SEO.
So, we now know that top ranking in SERP is very important for online traffic and we certainly aimed for it. Frequently, SEO consultant will be consulted from time to time on the ranking factors that weighted most. Ever wonder what top search engine like Google said on the number one and most important ranking factor? It is not web page content, never mention about search engine algorithm, not back link or special meta tag, NONE of them! It is AWESOMENESS.
Absurd? But it is true! SEO is becoming an art and IS both science and art. Today, search engine looks for web pages that can both express sense of awe and inspire sense of awe when come to user experience!
Having optimized a website for search engine may well be half the battle, we need to gather feedback on our SEO effort spent and find out areas for improvement. Here the company benchmarked Google Analytics as our SEO effectiveness tool. Its report becomes improvement basis of this constant effort, which is another characteristic of SEO : non static. That is to say, SEO is a long continuous effort that require maintenance from time to time as well as keeping up with latest algorithm trend. SERP ranking, on the other hand, is fluctuating to reflect the latest search engine algorithm. At the same time, a newly ranked website can also overtake your ranking. There is no reason the new player can't, right?
☏ Contact our SEO consultant today!
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Bean Search Expert Sdn Bhd
3-25, Jalan Puteri 4/6, Bandar Puteri, 47100 Puchong, Selangor, Malaysia (Near LRT Station Bandar Puteri)
Tel : +603-92129392
Email : email@example.com
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